In 2023, social media is an important avenue to connect with the members and local community involved in your grassroots football club.
Whether it be Facebook, Twitter, Instagram or TikTok, a powerful social media presence will enhance what your club does best.
It’s not only the gameday experience through half time and full time updates, it’s also how you best market yourselves in amongst strong competition, thinking towards training shots, behind the scenes access, personalised videos and more.
Here are a few strategic tips to help you improve the social media quality of your local football club.
Showcase Behind-the-Scenes Content
Some of the best social media content that can increase engagement significantly for football clubs is behind the scenes content.
This may include video content that shows what players are up to when they are not on the football pitch, telling the stories of the individuals running the club canteen, or clips of a great team goal, scored in a training session for example.
Content like this is great for fans to get a better insight into the important figures that are involved in and around their football club.
Behind-the-Scenes content has become very prevalent for football clubs around the world – with the domestic Australian scene also capitalising on this craze through A-League All Access documentaries – which premiere each week throughout the season.
Encourage Fan-Generated Content across your channels
A great social media marketing strategy is to highlight fan content across your club’s social media channels.
Fan footage can provide a great first-hand account of what it is like to attend your club’s matches, highlighting the atmosphere of a matchday. Fan creativity can also be featured through showcasing fan art.
It will also give fans a sense of satisfaction that their content has been promoted on the club’s channels and it will connect them further with the club.
Write Match Reports
Since your local grassroots club may not get as much media attention as bigger clubs, it is important to keep your fans and interested followers in the loop about the club’s results – If they were unable to get to the match itself.
Make sure to include key events in the match report such as: Goals, Assists, Red or Yellow Cards, Injuries, Attendance figures, Weather, Table positions of the teams involved, Substitutes and more.
These reports can be posted on your club website and used with other multimedia content such as video highlights or photos.
Live and Real Time Updates
Updating the social media followers of your club in real time is also extremely important.
Twitter is a great app to update your followers in real time as you can tweet about events as they happen.
Whether you’re updating followers of your club’s award ceremony, or putting out some up-to-date video clips of the club’s game – real time updates are sure to be a hit metrics wise.
Unique Match Day Content (Photos, Videos, Graphics)
Photography and video content on match day is crucial to build up your club’s social media profile.
A photographer on ground level is essential to provide photos and videos close to the action, giving followers a way to appreciate the pace and intensity of the match.
The content will also create discussion amongst the club’s fanbase and further engage followers.
Creating unique graphics will also make your club stand out from the pack, for information such as team line-ups, half time stats, full time stats and more.
Use Various Platforms to Engage with All Types of Audiences
Different social media platforms are suitable for different types of content to engage with different types of audiences.
Photo content is best presented on Instagram or an album on Facebook – if you wanted to showcase photos of your club’s latest game for example.
According to ComScore – 32.5% of TikTok users in the US are aged between 10-19, therefore this platform would be good to engage a larger number of younger users through short-form video content.
Longer-form video content – such as extended match highlights may be best uploaded onto the club’s YouTube channel or Facebook page.
Other platforms such as Twitter can also be used effectively for real-time content engagement, as previously mentioned.
In conclusion, these are just a few strategies to increase the social media presence of your football club. If you would like to know more and are looking for content specialists to assist your football club – feel free to reach out to info@footballprodirectory.com.au.
