Puma has introduced an exciting innovation that goes towards their legendary King football boot.
Enhanced by new K-Better technology, the fresh designs will ensure exceptional performance while not using kangaroo leather.
The latest change to K-Better is a movement towards a completely non-animal based upper material. The upper contains at least 20% recycled material as a step toward a better future.
It marks the next stage of Puma King, having been worn by Johan Cruyff, Diego Maradona, Eusébio, Lothar Matthäus and Pelé, who dominated international football for decades.
K-Better has been proven to outperform the previous King K-Leather in testing for touch, comfort, and durability. As a result, Puma is confident they can stop producing football boots with kangaroo leather altogether this year.
“The Puma King is Puma’s most iconic franchise in football and has always stood for using the best materials and the latest in innovation. Over the years we have seen the boot evolve and become ingrained in on pitch and off pitch football culture, from the pitches to the terraces.” Peter Stappen said via press release – the Lead Product Line Manager of Teamsport Footwear.
“The new KING takes the franchise to the next-level and offers a super-soft upper with optimal stretch resistance for ultimate touch and control benefits.”
Aside from the redesigned upper, The King also features a new lightweight outsole with an external heel counter, King stability spine and conical studs, so movements are controlled as much as when over the ball. The King includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalise any loss of power when changing direction.
The King also follows on from the Future and Ultra with a custom women specific fit. The new King women’s combines the latest King technology with measurements such as volume and instep height engineered for a woman’s foot.
The new King will be supported by Granit Xhaka, Ingrid Engen, Nabil Fekir, Lena Lattwein and more who will wear them on matchday.
The new King debuts as part of the Supercharge edition, which has been on sale from March 2 via Puma.com, Puma stores and specialist football retailers.
About Puma:
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. https://about.puma.com/
