Tottenham Hotspur have named nutrition brand Science in Sport (SiS) as their first official performance solutions partner, signing a four-year deal.
The partnership will see SiS provide the Premier League outfit with products and a dedicated performance solutions framework, custom designed by the company to shape the team’s nutrition strategy.
Spurs will employ staff to work alongside SiS to help develop the programme, which will be led by the club’s lead nutritionist, Emma Tester.
“At Tottenham Hotspur we aspire to be the world’s best in performance nutrition. Since the start of pre-season, we have been working closely with James Morton and the team at SiS to get the products implemented across the squad and begin planning our wider nutritional strategy,” Tester said via Tottenham Hotspur.
“Having access and support from industry-leading experts is of huge benefit to us“We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.
In return, SiS will gain brand visibility on coolers and water bottles, as well as branding promotion at the club’s Tottenham Hotspur Stadium home on matchdays and at the club’s training ground.
Spursplay, the club’s recently launched streaming platform, will offer feature SiS-branded content demonstrating how the brand’s products are being used.
Included on the Board is Prof. James Morton, Director of Performance Solutions at SiS, who said via Tottenham Hotspur:
“Science in Sport are committed to fuelling the world’s best athletes and sports teams with world leading science and innovation. With our Performance Solutions programme, we tailor our research, innovation, and world class knowledge to deliver a true competitive advantage. We are delighted to partner with Tottenham Hotspur, a sports team who share the same pioneering values and vision.”
Exclusive content about the partnership will be available on SPURSPLAY, the Club’s new home of live and on-demand video content, including interviews and behind the scenes access to the Performance Framework being implemented. SiS-branded coolers and bottles will also regularly be seen pitchside on matchdays and during training sessions.